Recently I was in burger store, which use to be the place – to -go for all those seeking an alternative to the “fast food” or, as I like to call them “cardiologists dream” establishments. Once a thriving haven full of trendy Gen Ys and Xs cornered through the provision of healthy alternatives, it now had an heir of vacuous sentiment fueled by inattentive staff; the store is dying a slow and painful death. (more…)

I was presenting a digital campaign recently to a client when one of the attendees asked me to reference a website which ticks all the boxes from a SME point of view. I was overwhelmed with enthusiasm as this question demonstrated the client understood that while I was presenting extensions to their current digital presence, they still respected that a good online initiative is like building a house, you need to have strong foundations and a well thought out plan before you build.
 

The example I cited was www.starbucks.com (more…)

Those familiar with the Foursquare application would be aware of how easy it is to tell the world you’ve popped down the road for a coffee at your local coffee shop, or that you’re hanging out in your favourite bar with all of your friends. The application allows users on mobile devices to “check in” their current location so they can tell their friends where they are. But why do we feel the need to share this information? (more…)

We asked ourselves which web technologies are going to prevail in the near future and therefore created a list of trends. Underneath you find a list of developments that will change the internet in the future.
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Before you read any further I can assure you this is not another piece of commentary on the dullsville tag sometimes associated with Perth (rightly or wrongly). I won’t be discussing The Bell Tower or The Wheel of Perth. I will also not be discussing sporting stadiums or how pleased I am to see the West Coast Eagles at the lower end of the AFL ladder. What I am interested in discussing is where does Peth sit in relation to embracing digital advertising? (more…)

We spend so much time analyzing and embarking on channel planning for the Baby Boomers, Gen X and Gen Y’s in the digital sphere we sometimes need a reminder on the media consumption of the Gen Z’s
 

While understanding and engaging the new media consumption techniques adopted by the above mentioned generations, few of us really understand or comprehend the dynamic shift in digital engagement for the 90’s and millennial market. (more…)

I recently attended a seminar where the keynote speaker insisted social media is alienating us from each other, and stealing away the invaluable face-to-face contact we all need.
 

While the speakers’ basic points were true, I found they were indeed – basic.
 

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How many times in the last 18 months have you heard people talking about Twitter, and how powerful it is? But, like many modern day marketers the big question is “HOW DOES IT WORK FOR ME”?
 

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Wow! here it is. Our first official Fresh Digital blog post!
 

There is so much information to share – plenty of exciting and engaging executions from the world of digital.
 

But to begin, I‘d like to illustrate modern technology in full swing, by using myself as a case study.
 

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